Today on the podcast, learn how to go deep in authenticity as Jeff interviews Rachel Adams Lee who shares her journey with her real estate career and key strategies to being more effective and efficient on Social while also being real. People want to know who you are and people work with those who they feel like they can relate to. Don’t miss this one! Episode Highlights: What if you’re not thinking about the potential engagement and connections because you’re so focused on who is liking and commenting? Rachel has some really good advice. Rachel grew up in a really small town called Lake County. She shares a little bit about the rural town. Rachel has been in real estate for eleven years. The business runs in her family and she always said she would never do it. She was managing a small boutique real estate  Struggles in her personal life made her realize that she wanted more but she didn’t know what it looked like. When Rachel went to a conference called Bold, a quote rocked her world, “Change the way you look at things and the things you look at change.” She talks about how she had been in such a scarcity mindset. She then decided she was going to do an accelerated program and jump into real estate. Through grit and determination, Rachel pushed through four months of now sales and went on to sell 39 homes her first year, 109 her second, then 123 and found herself hitting Wall Street Journal’s top 1,000 agents in the country. Rachel committed to learning Social Media on her own before it was as big as it is now  and the referrals have grown and grown. The first year brought 7 referrals;  Last year,  they had 131 referrals come through Social Media.  If you feel the pressures of always being everything to everybody on Social, Rachel has advice for you. How do you know the difference between Social Media experts and eloquent speakers with microphones? What is the mindset? Jeff asks Rachel to talk people through the innovation and going from trying to show perfection to actually being honest. Rachel recommends to pick a platform and then pick 5 things that you will talk about on Social. People stick around because of who you are and how you make them feel. Her two goals are to either educate or entertain. What does the algorithm actually mean? Rachel breaks it down and shares how she uses ‘Google Keep’ to have her next posts ready to go. Have you heard of hashtag expert? Rachel shares how she uses it as well as her ratio To business versus personal content. Do you have a professional/creator account on Instagram? How do you evaluate what is working and not? She has shifted passions to share personal things and build real connections with people over the things she is actually experiencing in her life. A lot of people struggle with creativity. Jeff asks Rachel to share about the idea of being ‘on the ready’ for content. Rachel shares how her and her husband got marriage coaching around healthy boundaries with cell phones. If you’re so concerned about just getting Social content but missing your life, it is time to change. You don’t owe anybody anything in a certain timeline. Capture the content but you don’t have to share it at that moment. Rachel got into real estate to be financially free and to spend more time with the people you love. What about mom guilt? How can you be fully present?  The point of Social Media is to have engagement. Rachel gives the top 3 things to dial t in. What are the 3 questions your audience will be asking? Rachel has a rule of 5:5:5. She explains how it works and what her real estate team does every month to wake up the algorithm, get engagement, and grow referrals. For her posting on Social gives her energy rather than draining. If she feels like she ‘has to post’ she doesn’t. What can you do to be more effective and efficient?