During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Jess Lenouvel of The Listings Lab. Jess outlines her three keys for scaling a six figure business into a seven figure one. This episode is packed with tactical strategies that will accelerate your growth.  Episode Highlights:  Jess Lenouvel grew up in the industry with her mother who was a realtor. She got her license at 21. She started The Listings Lab four years ago. They're helping hundreds of people go from six to seven figures. Real estate loves the DISC profile but Jess prefers the Kolbe. Jess is frequently asked why she left behind a successful real estate career. It was a huge risk. She realized it wasn't about the money anymore. She felt that she hit her limit. She also wanted to be location independent. This was a quality of life choice. Relevancy is about figuring out who you're talking to and understanding them on a human level. Address the pain points that are getting people to move. Moving is always a lifestyle play. They give agents a list of questions that will give them everything they need to know to create targeted messaging. Know how to ask relevant questions. Omnipresence is showing up in front of your ideal client with consistency and frequency, with a message that’s relevant to them. Your authority content consists of mini trainings and teaching things your ideal client doesn't know. Process/solution content is about creating a unique methodology that addresses the pains and problems of your specific clients. You want a methodology people can relate to that will get people where they want to go. Social proof consists of case studies, testimonials, and PR. Recognize the importance of the media and leverage it. Become a relatable celebrity. You want to be an approachable local influencer. No one goes to social media with the intent to buy a home. You have to give people a reason to follow you even when they're not buying or selling. Omnipresence is automated followup. We build trust online through consistency and serving before we sell. Omnipresence allows you to take the hustle out of your business. Intimacy is about community, connection, and conversation. Creating comfort with your audience comes through showing up as you are. Vulnerability creates trust and conversation. You know you're winning when people tell you they feel like they know you when you've never met. Jess has multiple programs to help agents at different levels in their careers. 3 Key Points: Relevancy is about figuring out who you're talking to and understanding them on a human level. Omnipresence is getting in front of people and building trust. Intimacy is about helping people you don’t know feel connected to you. Resources Mentioned: Lab Coat Agents (website), (Facebook), (Facebook Group), (Twitter), (Instagram) Jess Lenouvel (Instagram) The Listings Lab (website) The Listings Lab Method for Real Estate Agents (Facebook group)