During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer talks to Lyndsay Phillips. She is the founder and owner of a business called, Smooth Sailing Business Growth. She is a content marketing expert for real estate ambassadors. Tune in to hear about the powerful strategies you could implement to grow your business! Episode Highlights:   The real estate industry is expanding very fast; it has boomed over the past couple of years and now you have  to do things differently in order to differentiate yourself. Lyndsay started by helping those who were struggling with marketing to grow their authorities. Jeff inquires about Lyndsay’s work culture. He is also curious to know about her shift from VA to Content Marketing.   With the growth in competition, you do have to take steps to create more relationships. Lyndsay says all these things can be accomplished with social media and content marketing.  You have to stand out as serving and helping people, being the source of credibility and authority in a space so that people can trust you. Jeff stresses  the importance of using social media to its full advantage. Proper content marketing and branding efforts help any business owner to propel. Jeff explains how he has seen the fruits of his labor on the social media front.  Jeff and Lyndsay discuss how to consistently share content from their personal and professional lives on social media.  How do you convince realtors to share excerpts from their personal life on social media and how? When someone posts any incident from their personal life, people tend to resonate.  The 10 touch systems works; Lyndsay advises to pick out 10 ideal clients and find out more about them, especially their friend circle. You can also search for clients via hashtags. When you are talking to your real-estate investor, how do you quantify their avatar on social media? The point is you want to share your expertise whether through podcast, blog, vlogs or social, webinars or e-books; At the end of the day, you want to share your expertise. What ways can you share your knowledge to help others in an attractive way? When it comes to selecting the right platform to post content, you have to lean into your own strengths. How can podcasting help real-estate agents? Lyndsay explains how to launch, produce, promote, and leverage podcasts to help businesses gain more leads, increase visibility, boost authority, and grow. 3 Key Points: Lyndsay narrates her career journey and how she targeted clients who were real state ambassadors. Social media is for having conversations, building relationships, and generating sales. Lyndsay explains how to consistently use content marketing to grow your business. Jeff asks Lyndsay, “What advice would you give a realtor when they are struggling to even understand what it means to find an ideal audience?” Resources Mentioned:  Lab Coat Agents  | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Lyndsay Phillips  LinkedIn | Website Real Estate Investors Marketing Content Distribution Platform  Follow Up Boss (Sponsor) Chime (Sponsor)