On the 353rd episode of The Copywriter Club Podcast, Lindsay Hyatt joins the show to talk about how to make strategic pivots in your business and step into the spotlight with confidence. Lindsay is a copywriter and empowerment coach who helps her clients build a stand-out personal brand. Before she built her business, she worked in radio ads and healthcare marketing, and she was a 5th-grade teacher before jumping ship to start her own blog, so she knows a thing or two about making big pivots.

Listen in to find out:

How do you know when it’s time to pivot in your business… or life?
The steps Lindsay took to meet her salary within a couple of months. 
How to create a writing habit and build your portfolio. 
The benefits of setting aside your pride and putting yourself out there. 
What’s the key to building a personal brand?
Her Instagram philosophy for growth and building an audience. 
What to do when it’s hard to show up on social media. 
General content pillars vs rigid content calendar – which one is for you?
How to stand out on LinkedIn. 
Why she chose to niche horizontally vs vertically.
The reality of creating a new arm in your business. 
How to grow your visibility with intention and mindset. 
Want to gain clarity and perspective? Follow this step.
Why she started a podcast and how it’s shifting her business. 
What happens when we challenge our beliefs?
The benefits of creating an alter ego and stepping into the spotlight. 
How Rob’s email was the tough love she (and we) all needed to hear. 

Hit that play button or check out the transcript below.

 































































The people and stuff we mentioned on the  show:
The Accelerator waitlist
The Copywriter Think Tank
Kira’s website
Rob’s website
Lindsay's website
The Copywriter Club Facebook Group
The Copywriter Underground
Free month of Brain.FM
AI for Creative Entrepreneurs Podcast



Full Transcript: