44 min listen
TCC Podcast #364: Finding Your Place in the Market with Lauren Hermann
TCC Podcast #364: Finding Your Place in the Market with Lauren Hermann
ratings:
Length:
70 minutes
Released:
Oct 10, 2023
Format:
Podcast episode
Description
Lauren Hermann is our guest on the 364th episode of The Copywriter Club Podcast. Lauren is a speech-language pathologist (SLP) turned copywriter who now owns and operates The Copy Clinicians, a small copywriting agency for the healthcare industry. Lauren's journey from scrub life to "scribe" life has led to surprising results and a desire to teach other clinicians how to become copywriters in their niche.
Listen to the episode to find out:
How writing a book on speech-language pathology introduced Lauren to the world of copywriting.
The two pitch emails that almost landed her a forward by a renowned surgeon.
Why we don’t always need a ‘yes’ to be successful.
How to take rejection and thrive.
What do people misunderstand about speech-language pathology?
How SLPs and copywriters are similar and how Lauren merges the two worlds.
The importance of looking at objective and subjective data.
How she found her first set of clients on Upwork and through a Facebook post.
Why she niched into writing for SLPs and how it’s helped her build her micro-agency.
Can you pivot and still be relevant to your audience?
The pros and cons of working as a copywriter and SLP.
How The Think Tank has helped her business and improved her copywriting confidence.
We don’t know what we don’t know – how can we build awareness around improving copy for our audience?
Hit the play button below to tune in.
The people and stuff we mentioned on the show:
Join The Copywriter Underground
Kira’s website
Rob’s website
Lauren's website
Join Lauren's course waitlist
The Copywriter Club Facebook Group
Free month of Brain.FM
AI for Creative Entrepreneurs Podcast
Full Transcript:
Listen to the episode to find out:
How writing a book on speech-language pathology introduced Lauren to the world of copywriting.
The two pitch emails that almost landed her a forward by a renowned surgeon.
Why we don’t always need a ‘yes’ to be successful.
How to take rejection and thrive.
What do people misunderstand about speech-language pathology?
How SLPs and copywriters are similar and how Lauren merges the two worlds.
The importance of looking at objective and subjective data.
How she found her first set of clients on Upwork and through a Facebook post.
Why she niched into writing for SLPs and how it’s helped her build her micro-agency.
Can you pivot and still be relevant to your audience?
The pros and cons of working as a copywriter and SLP.
How The Think Tank has helped her business and improved her copywriting confidence.
We don’t know what we don’t know – how can we build awareness around improving copy for our audience?
Hit the play button below to tune in.
The people and stuff we mentioned on the show:
Join The Copywriter Underground
Kira’s website
Rob’s website
Lauren's website
Join Lauren's course waitlist
The Copywriter Club Facebook Group
Free month of Brain.FM
AI for Creative Entrepreneurs Podcast
Full Transcript:
Released:
Oct 10, 2023
Format:
Podcast episode
Titles in the series (100)
TCC Podcast #59: 100 headlines a day for 100 days with Justin Blackman: For the 59th episode of The Copywriter Club Podcast, in-house copywriter and creator of The Headline Project, Justin Blackman, is in the house to share how writing 100 headlines a day for 100 days changed his writing and his business. by The Copywriter Club Podcast