Alyssa Burkus is our guest on the 341st episode of The Copywriter Club Podcast. Alyssa is a thought leadership and content marketer. She started her business after being faced with asking life’s big questions after a chronic cancer prognosis but has defied the odds over and over again by building a business that works for her, her health, and her family. While we may not all be faced with life-threatening illnesses, we all face uncertainty and downsides. Alyssa shares the systems she has in place to look after what matters most.

Here’s how the conversation goes:

How her background in a global change consulting company has impacted her copywriting career. 
Why she leaned into thought leadership and authority building as her area of specialization. 
What really is thought leadership and how is it different from other forms of content marketing?
Is all content marketing created equal?
Tools to cope with uncertainty. 
The importance of energy management for your personal and business life. 
What AI doesn’t have on thought leadership.
What’s Alyssa’s strategy for working with a new client on building their authority?
How to strategically repurpose content. 
Using the “plant and…” approach to pivoting. 
How to create writing habits that stick as a writer. 
Why it’s a good idea to have a place you can relearn information. 
“Write it in your own words” is making a comeback. 
How she sold out her first program with no list. 
What can you modify in your products or services to make them stand out?
The #1 question you need to ask yourself when creating a course. 
Why you can’t hustle culture your way through business. 
Morning routines vs morning windows… What’s the difference?

Press play or check out the transcript below.

 




































































The people and stuff we mentioned on the  show:
The Copywriter Think Tank
Kira’s website
Rob’s website
Alyssa's website
The Copywriter Club Facebook Group
The Copywriter Underground
Free month of Brain.FM
AI for Creative Entrepreneurs Podcast



Full Transcript: