Michele Hansen is the co-founder of Geocodio, a SaaS business that provides geocoding and data matching for addresses, co-host of the fantastic podcast Software Social and author of the book Deploy Empathy, which is all about how to do great customer interviews. We cover a lot of ground in this short episode, including how to write a book, building in public and mental health as a founder. Along with some concrete tips on how exactly you can do customer research.What we covered in this episode:
Michele’s podcast tour
Building in public
Why context is important for Twitter debates
The real reason Michele wrote her book
Starting with a newsletter
How to do customer research
How to understand your customers
Changing their podcast support model
Mental health as a founder
Being a founder with ADHD
Recommendations
Book: The Little Book that Builds Wealth; Charlie Wilson’s War

Podcast: The Indicator

Indie Hacker: Marie Ng

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