Michael LaFido, Founder at Luxury Listing Specialist Certification (LUXE), Realtor, and Author, talks to the Lab Coat Agents Podcast host Jeff Pfitzer. Michael LaFido discusses how he went from being a part-time real estate agent to becoming a luxury listing specialist. Learn how to break into gaining trophy listings, resources for growing in the high-end market, and the nuggets of knowledge that have expanded Michael LaFido’s business.  Episode Highlights:  Michael LaFido shares his upbringing and background What Michael was doing when he was working part-time early on in his life Michael’s advice for part-time agents looking to expand The biggest factor that contributed to Michael LaFido’s success  How Michael handles by-owner situations and gets the word out How did Michael LaFido elevate to becoming the luxury listing specialist?  The categories most homes fall into How agents can use trophy listings to gain credibility Michael is a big believer in content marketing  Don’t “what-if” yourself to the death of your real estate career YouTube is one of the primary search sources for Google  How long do you really want to hold onto a listing?  Getting an appraisal upfront is an investment Ways to understand the luxury market better  The educational value Michael LaFido provides  Have three social media platforms that you are consistent and competent in 3 Key Points: You can’t be shy in real estate. Think like a marketer, not an agent.  Think like how the prospect thinks: what is in it for them?  Michael LaFido’s steps to success are having a strong mental foundation, and having the tools and resources.  Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Michael LaFido: Linkedin  Email Luxury Listing Specialist: Website     Facebook   YouTube   Video Blog   LLS Gear Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group