During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Adrian Fisher, Founder of Property Simple. They discuss how you can simplify the big job of content creation and marketing yourself online through Adrian’s robust automation system. This episode is a must-listen if you feel overwhelmed about using social media to build your business. Episode Highlights:  Adrian begins with a fun story about a friendship that changed his life. Adrian shares how he ended up working remotely and building websites in Argentina. He participated in Chile's first government-backed startup incubator and built a payment system. Within eighteen months, they became the second-largest property portal using targeted ads on social media. Adrian saw an opportunity to leverage this strategy in the United States when his father became a realtor. Adrian describes his ideal customer. They came up with a collections feature that can showcase very specific categories, such as houses with pools all located in a certain zip code. Your average solo agent doesn't have the time for a lot of content marketing. Property Simple allows agents to have a decent online presence. You stay in front of people when the buy cycle is long with content marketing. Adrian’s first piece of advice is to not overthink it and just get started. He discusses the importance of being authentic and looking your best. Use brand alignment to make sure your content matches across platforms. Use anchor content to generate micro-content. Building your brand on social media takes 2-3 years. Property Simple takes care of all the social content, some types of video, and ads. They have a built in CRM to capture leads. Remember to project happiness and optimism. People want to do business with positive people. 3 Key Points: An automated social media service can be an ideal solution for the average agent who doesn’t have much time to create content. Just get started with content creation and don’t overthink it.  Remember that if you create great anchor content, that content can be re-purposed across channels. Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Adrian Fisher Facebook, LinkedIn Property Simple website Positioning (book) Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group