What makes a perfect brand account on social media? There's no recipe. But there are some general rules! Today our guest is Liam Sarsfield, the founder of Extra — a social media automation tool for brands. We talk about the best practices, tools, and inspiring examples to supercharge your company's account.
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Show Notes

Episode 20: Mastering Creative Direction with Liam Sarsfield — our previous episode with Liam
Extra — social media automation tool (co-founded by Liam and Matthew Lehner)
Literistic — Liam's service for writers (an exhaustive list of deadlines for submissions to literary publications, contests and fellowships)
MetaLab, Pixel Union (their ecommerce division) — Liam's previous place of work
MeetEdgar, Buffer — popular social media scheduling tools
The Very Best Branded Twitter Accounts. Part I: Tactics — Liam's article about 7 best tactics for brand accounts
@SlackHQ, @cushionapp, @Wendys — great examples of brand accounts on Twitter
No Real Experiences: Authenticity for Social Marketers — Liam's article on authenticity
Follow Extra on Twitter: @ExtraAI
Follow Liam and Matthew on Twitter: @liamsarsfield, @matthewpearse

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