What can we learn about starting new SaaS products from a multi-exit founder? Are there generalized lessons that apply for almost every product? Our guest today is Adii Pinaar, the founder of Cogsy and author of Life Profitability. You’ll learn what lessons Adii accumulated from his prior companies, how to evaluate advice before applying it, how to hire in the early stages, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesWooCommerce — Adii’s prior company acquired by AutomatticConversio (now CM Commerce) — another one of Adii’s products, acquired by Campaign MonitorLife Profitability — Adii’s recent bookCogsy — Adii’s new product, an ecommerce inventory purchasing toolEpisode 157: Serving Your Customer’s Customers with Adii PienaarCarrots, Sticks & Measuring Success with Adii PienaarSKUs — stock keeping units, part of product catalog, used for inventory trackingMetered billing — pricing based on usage levelExpansion revenue — additional revenue generated by existing customersBehind the Scenes: How We Bought userlist.com & Rebranded as UserlistRosie Manning — brand and product designerUserlist — Jane’s SaaS productEpisode 172: Naming Your Product with Brad FlowersWho Not How — book Adii credits with transformative thinking, “Who do I need to accomplish X?” as opposed to “How do I accomplish X?”TinySeed — SaaS accelerator for bootstrappersAdii’s websiteFollow Adii on TwitterToday’s SponsorThis episode is brought to you by Hotjar. This tool lets you see how people truly experience your site or product and gives your users a voice. Let real users show and tell you which changes your team should make to improve user experience. Eliminate the guesswork: use Hotjar to understand how users experience your site. Try Hotjar Business free for 3 months at hotjar.com/uibreakfast.Interested in sponsoring an episode?  Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.