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453: Creating an effective and motivating product strategy

453: Creating an effective and motivating product strategy

FromGlobal Product Management Talk


453: Creating an effective and motivating product strategy

FromGlobal Product Management Talk

ratings:
Length:
36 minutes
Released:
Sep 7, 2023
Format:
Podcast episode

Description

Global Product Management Talk is pleased to bring you the next episode of...

Product Mastery Now with host Chad McAllister, PhD.

The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.

About the Episode: 

Product manager, product development, product management, new product development, innovation management, product development process, product design, product innovation, innovation process, innovation strategy, product design process

Today we are talking about creating product strategy. Our guest is Bob Caporale.

Bob is the author of the book Creative Strategy Generation. He is a strategic practitioner, having spent 20 years leading product, marketing, and business functions for large international corporations. I first heard of Bob when he was the president of Sequent Learning, the product management training company. He has since founded and leads the Strategy Generation company. Bob believes that strategy is derived from a combination of experience, insight, and creativity.
Released:
Sep 7, 2023
Format:
Podcast episode

Titles in the series (100)

#ProdMgmtTalk Professionals forwarding the movement for product excellence by design. Discussions about the art, craft and discipline required for products that contribute value. All aspects of customer development, user experience, product innovation, design, development, marketing and scaling. @ProdMgmtTalk Founded by @CindyFSolomon talking with thought leaders from Silicon Valley and beyond. @StartupProduct @ProductSummit Syndicating The Everyday Innovator with Chad McAllister.