During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer has an impactful conversation with the realtor queen of Instagram, Tessabella Jelten, about the strategies that have helped her create a large following on social media. This podcast is a must for anyone who is focusing on adding or growing their social media presence in 2020. Episode Highlights:  Tessabella Jelten moved to AZ after high school. She had an internship at an event planning company. She made them a website and deployed a social media platform that doubled their business in just over 50 days. Tessabella started flipping houses and realized she could use social media to generate leads and build a personal brand. She breaks projects down to micro-level tasks to achieve big goals. Jeff and Tessa discuss age in the real estate industry. Age hasn't held her back because she found a way to create a competitive advantage. As she has learned to bring more people into her business, a lot of her time now is spent creating value for others and coaching. Confidence is important. If you walk in and own the room and know what you have is valuable then people really pick up on the energy that you put off. A great manager takes the knowledge and skill sets of everyone in the room and finds a way to channel that to be most effective. Only 14% of people are utilizing Instagram for business. Try to think about ways to use IG to elevate your business and add on to the things you're already doing. The majority of her time is spent progressing her business in some way. It’s important to have a strategy from the beginning. Focus on producing content rather than consuming it. Most of your posts should be about you as a person. Look for things that make people feel something. Posting regularly on social media is the fastest way to establish yourself as an expert. Focus on the things that allow people to get to know you. Utilize different lead magnets such as webinars, video series, and more to capture leads for your database. The biggest way to create opportunities in your business is through connection. Time block for 20-30 minutes to start 20-30 genuine conversations. Look at social media as a networking event. You're building up a community of people who really engage with what you share. Running targeted ads is the most effective way to generate leads online but you also have to know the difference between leads online and leads in person. Know how to use your social media before monetizing it. The best copywriter you can hire is your ideal customer. The biggest thing that has been powerful for her is storytelling. You get to be in total control with your sharing. One of Tessabella's coaching students was brave enough to tell the story of losing her home in the downturn and how that inspired her to do what she does now. Share relatable experiences. If you're not willing to be uncomfortable then you're not willing to grow. She is happy to share any tools she uses but the one thing she can't give other people is the work ethic to just do it themselves. Every tool and resource is out there for you if you're willing to put in the work. If you want to be good at anything you have to put time into it. Lead with a great strategy. Take the initiative. Humans reciprocate what's given to them. Hiring someone to do it for you has limitations. Look at the strengths you have and the elements that make you who you are. Try to think about the consumer's point of view. Focus on what people want to see. Tessabella recommends having just one account where you share personal stuff and business stuff and tie it all together. Think about whether someone will save the post when you're creating it. All of Tessabella’s growth on social media has been organic. 3 Key Points:   Think about ways to use Instagram to elevate your business and add on to the things you're already doing.   Focus on sharing the things that will allow people to get to know you.    Valuing connection will create op