During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Shane Kidwell, a top 1% agent who has mastered organic marketing and leveraging resources. He shares how you can provide value on social media by sharing your life and your story. He also discusses his strategy for creating blueprints that help his business run smoothly. This conversation will help you think about your social media strategy in a whole new way.   Episode Highlights:  Shane Kidwell was a firefighter for twelve years. He began dabbling in sales, business, and marketing nine years ago.  He lived his dream of being a firefighter. Follow your dreams and your urges. Shane even worked at the firehouse of his dreams. To get where you want to go, you have to be able to visualize it. Sales present incredible opportunities, but most people don’t structure their days to capitalize on those opportunities. The agents that crush it are disciplined. This business is for anyone who wants it bad enough. Shane’s three priorities are his circle, his past and future clients, and owning his day. He’s focusing on proactive tasks. Hiring a legitimate coach brought about the biggest shift in his business. You can have quick success when you actually focus and invest in your business. If you’re not where you want to be, invest in coaching. If you’re not consistently sharing your life, you’re missing out. People feel they know Shane because of his online presence. He focuses 100% on personal branding and his personal story. If you can convince people to like you, you can sell them anything. The key to anything you do online is taking your online business offline. He started by posting three times a day. If you want to be a change agent for positivity, don’t talk negative. Don’t talk news. Don’t talk about politics. If you’re worried you’ll annoy people, remember they can keep scrolling or un-follow you. Don’t listen to the one naysayer in the room. Have a blueprint in place before hiring a virtual assistant. The more you’re proactive with, the less you’re reactive with. He built his entire business model around the idea of being gone. Shane leverages emotional high points in the process so clients remember him and his team. You’re not chasing clients, you’re attracting them. Celebrate small wins. If it generates wealth, happiness, or great vibes, you're not spending money. You're investing. Shane invests a lot in his people. He’s building everything for where the industry is going. Everything is proactive. Ask yourself if you’re really putting in the effort. You have to ask yourself if you were a stock, would you buy yourself? If you wouldn't you need to change your industry or your mindset. There's no one holding you back from being the best version of yourself other than you. If you give yourself the opportunity to fail, you will fail If you tell yourself you cannot fail, you will win. Change your mind and remove the opportunity to not succeed.   3 Key Points:   Be intentional about your circle of influence. If you know fifty people and you tell them about you in a cool way, then you can be in front of 2500 people.   People are drawn to you by your personal story. You’re missing out if you’re not sharing your life.   Set up systems and blueprints. The more you’re proactive with, the less you’re reactive with.   Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Shane Kidwell website, LinkedIn, Facebook Coach David Goggins Dwell Mortgage   Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group