Kyle Whissel, CEO/Team Leader at Whissel Realty Group brokered by eXp Realty, talks to the Lab Coat Agents Podcast host Jeff Pfitzer about how to use video to generate business, not just views and likes. Kyle Whissel shares how he nailed interest in video with multiple content segments, an expanded team, and managed to be the first in San Diego to become number one for both volume and units in real estate. Episode Highlights: How Kyle Whissel first got started in real estate At what point did Kyle evolve the game of real estate with video? The strategies and ideas behind the videos How doing videos with business owners has benefitted Kyle’s business Is there a consistent interviewer for the videos? How videos should begin in order to grab people’s attention immediately Should you cover your area on a macro or micro level? The types of video segments Kyle Whissel is creating How Kyle finds the content to turn into videos Why you should be taking quality, consistent content seriously Get good quality likes by inviting the people that reacted to your videos to like your page Answer the comments on your videos and ask them a question in return Start a community group and create engagement by asking questions The best advice Kyle Whissel can give to beginners How to keep from getting discouraged 3 Key Points: Kyle Whissel hired two videographers, 40 hours a week each, averaging a video a day on average, with 5-7 videos spun off of each of them. People don’t just want to see real estate videos. Give them other content that they care about. Food, fashion, fitness, and family are the four types of content that people consistently consume. Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Lab Coat Agents Live: labcoatagentslive.com Kyle Whissel: Linkedin  YouTube  Instagram Whissel Realty: Whisselrealty.com Media Mayor Mastermind: MediaMayorMastermind.com Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group