In this episode, Steve Fretzin and Robert Weiss discuss:Why creating video content is about more than video. Authentic video content for your law firm and for your target audience. Aligning video content with your law firm’s business strategy. Planning to repurpose your video content before you ever film.  Key Takeaways:Start with video content today if you’re not already doing it - even if it means hiring a professional to guide you through the process. Authenticity trumps perfection. Your video does not need to be absolutely perfect, fully scripted, or error-free. Start your videos with thought leadership - just take the time to answer the top five questions you get asked all the time and know the answer forward and backward. There is power in video testimonials. While it may seem strange for your clients at first, people will say yes eventually if you keep asking and those will add additional strength to support your business.  "I'm not saying don't ever do the brand video or the pro bono video, I'm saying, get started with the most value and get the needle to move." —  Robert WeissGet a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Green Cardigan Marketing: https://greencardiganmarketing.com/ Episode References: Good to Great by Jim Collins - https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996 About Robert Weiss: President of MultiVision Digital, a New York video production and video marketing company,that provides the full spectrum of video strategy, video production and video marketingservices. Having produced over 1,400 videos since their inception, MultiVision Digital's holisticapproach has allowed clients to increase sales, lead generation, improve SEO rankings,increase awareness and client loyalty. Clients range from solo-entrepreneurs to global Fortune500 companies across almost every industry. But more importantly have executed successfulbusiness video strategy plans for every business objective. Connect with Robert Weiss:  Website: https://www.multivisiondigital.com/YouTube: https://www.youtube.com/user/MVProductionsNYC/videosLinkedIn: https://www.linkedin.com/in/robertweissnyc/LinkedIn: https://www.linkedin.com/company/multivision-digital/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.