In this episode, Steve Fretzin and Tom Ciesielka discuss:Reason why lawyers and law firms may need to work with a PR firm. Mitigating problems and promoting or publicizing when appropriate.Public relations and social media.Delegating social media to get it personalized for you when you have time. Key Takeaways:In PR, your words have to be just as precise as they would need to be in a law brief. Getting out first is a great way to put yourself in front of others.Social media often drives mainstream media.LinkedIn is both social and professional. It is a great way to connect with those you may not otherwise be able to. "Don’t get mad, get proactive." —  Tom Ciesielka Connect with Tom Ciesielka:  Twitter: @TomciesielkaFacebook: TC Public RelationsWebsite: TCPR.netLinkedIn: Thomas CiesielkaPhone: 312-422-1333 Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.