In this episode, Steve Fretzin and Justin Breen discuss:Looking for visionaries and seeing the ROI in PR. Creating real value and relationships. Tips and tools for lawyers to get ahead and build a better business.  Key Takeaways:Investments are investments, they aren’t a cost. The most important thing about being in media is to get validity and credibility both short term and long term.Raising your rates earns you respect for the people and clients that matter the most. "I think of it as direct and I know who my tribe is, and it just weeds out all the nonsense, all the noise. And that's how I built this global successful company in three years." —  Justin Breen Connect with Justin Breen:  LinkedIn: Justin BreenWebsite: BrEpicBusiness.comBook: Epic Business: 30 Secrets to Build Your Business Exponentially and Give You the Freedom to Live the Life You Want!Twitter: @BrEpicCommFacebook: BrEpic Business Book  Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.