In this episode, Steve Fretzin and Dan Gershenson discuss:Enjoying the swing and the process of business development.Biggest mistakes professionals are doing in their social media and branding.Deciding what you will focus on marketing. Staying active and building your brand, even during COVID. Key Takeaways:Mistakes are part of the game - treat them like a learning experience. There is no such thing as luck. Track your activity and learn the difference between an introduction and a quality introduction. Become a trusted advisor - answer questions on what you do and how you can help others serve their businesses.No brand strategy should take more than 2 months maximum.  "There’s a difference between niching your brand, and niching your business." —  Dan Gershenson Connect with Dan Gershenson:  Twitter: @DanOnBrandingFacebook: Caliber Brand Strategy + Content MarketingWebsite: HighCaliberBranding.comPhone: 773-677-6043Book: Content Marketing for Local SearchEmail: Dan@HighCaliberBranding.comLinkedIn: Dan Gershenson Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.