AJ Vaden is the CEO and Co-Founder of the personal brand strategy firm Brand Builders Group as well as an 8 figure entrepreneur, international speaker and Co-Host of The Influential Personal Brand podcast. Top 3 Value Bombs: 1. It is not about what you do. It’s about who you are. Figure out what you want to be known for and then get a plan to get known for that thing. It will grow your business and your life. 2. Personal branding truly is the future of marketing. It’s not a thing of popularity and vanity. It’s a critical and essential part of doing business. 3. Influencer marketing is not about being an influencer. It’s about being trustworthy. Having a personal brand means people are more likely to trust you. It doesn’t matter how many followers or likes you have. Download the study and make smarter and more informed decisions for your personal brand - Brand Builders Group Sponsors: HubSpot: Learn more about how a HubSpot CRM platform can help build, maintain, and grow your customer relationships at HubSpot.com! Gusto: Easy-to-use payroll, benefits, onboarding and HR tools! Get 3 months FREE when you run your first payroll at Gusto.com/fire!