5 marketing trends private practice owners should know about Key PointsRelationships are key to all business goalsAuthority is more important than social media (affiliations, media, public speaking, guesting on podcasts or blogs, books, longer form content that shows your expertise brings the right kind of audience, helps your SEO) Don't bend yourself out of shape to fit with social media trends create stuff you are proud of and use social media to get more eyes on it. 3-4 times a week is fine unless you are inspired to create more AND it is OK to take breaks. It is far more important to have a well thought through strategy that builds your authority and reach than to show up relentlessly on social media. People need longer to consider their purchases, give them the time and space (free consultations, free trials, open days)Email lists are essential create freebies that you can offer to people when you are doing the authority-building activities I just talked about. That way if someone has seen you speak for example they can then download your freebie and join your mailing list to keep in touch. Specialising has never been more crucial there is so much noise on social media it is unbearable. In order to stand out and build that authority you really need a specialism.Useful LinksClient Checklist 2021 Psychology Business School Episode on specialising: https://player.captivate.fm/episode/e30ee22c-128a-4343-adce-d0063b0e8512Episode on authority building: https://player.captivate.fm/episode/27c69a61-a513-4e5d-9991-64bc6962f778Epsiode on blogging: https://player.captivate.fm/episode/2e15439d-31c8-49da-b5cd-20f6c6bd721a