Re Perez is a Brand Strategist, author, and CEO of Branding For The People, a brand transformation agency that helps entrepreneurs optimize their impact by authentically connecting with their audiences. Top 3 Value Bombs: 1. Branding is a way of thinking, it is every aspect about you that laters up into creating a perception that you want to have with the people that you are communicating with. 2. Great branding elicits an emotional connection and grabs people's attention, it can be polarizing, and it compels you to take action. 3. Find your unique path, find what is consistent with your passion, and create your category. Live your most authentic life, be your authentic personal brand to be successful in the business that you build. Order Re's book today - Your Brand Should Be Gay Sponsors: Klaviyo: Helping brands build relationships across any distance with marketing driven by real-time ecommerce data. Visit Klaviyo.com/fire to get started with a free trial today. Thrivetime Show: Looking for a business coach who has helped thousands of entrepreneurs just like you to increase their profitability by an average of 104% per year? Schedule your free consultation today with Clay Clark at ThrivetimeShow.com/fire!