From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Re Perez is a Brand Strategist, author, and CEO of Branding For The People, a brand transformation agency that helps entrepreneurs optimize their impact by authentically connecting with their audiences. Top 3 Value Bombs: 1. Branding is a way of thinking; it is every aspect about you that creates the perception you want to have with the people you are communicating with. 2. Great branding elicits an emotional connection and grabs people's attention. It can be polarizing, and it compels you to take action. 3. Find your unique path; find what is consistent with your passion and create your category. Live your most authentic life, and be your authentic personal brand to be successful in the business that you build. Order Re's book today! - Your Brand Should Be Gay Sponsors: HubSpot: Learn how HubSpot can help your business grow better and get a special offer of 20% off on eligible plans at HubSpot.com/eof! FranBridge: Jon Ostenson, founder of FranBridge Consulting and top 1% consultant, represents the premier source for the best opportunities in the non-food franchise world. Sign up for a free consultation at FranBridgeConsulting.com!