From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Rory Vaden is the Co-founder of Brand Builders Group, a Hall of Fame Speaker, and New York York Times bestselling author. Top 3 Value Bombs 1. Your mission matters because it matters to somebody else out there. That person is looking for you and trying to find you. If you focus and look for your uniqueness, you’d find them. But if you have diluted your focus, you’ll have diluted your results. 2. If you don’t know what problems you solve, there’s no way that your prospect or audience ever will. 3. Personal branding is the digitization of reputation. Get a free strategy call with Rory's team - Rory’s website Sponsors HubSpot Close more deals and get on track for your best Q1 yet! Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions