Welcome to the Simple and Smart SEO Show!?? Share us with a friend!? Want to be a guest? Apply here!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.What's in our 25th Episode? Alisa Meredith is a Senior Product Marketing Manager at Semrush.  Today she is sharing about one of their new SEO products, Surround Sound. 1.  Surround Sound is an SEO tool that helps with outreach by finding opportunities to build relationships.Surround Sound can help you identify opportunities and then it is up to you to go do the outreach.Surround Sound SEO is different from traditional SEO because the goal is not to rank your website or content, but rather to get mentioned on high-ranking websites. Brand visibility is how often your brand appears in search results, and share of search is what percentage of those results are yours.2.  It is important to understand where your business stands in comparison to others in the market.It is important to know your keywords when trying to identify potential gaps in search coverage.There are three types of keywords to consider: content marketing, commercial intent, and transactional intent.Using high intent keywords (keywords with commercial intent) will help you get ranking for terms that people are actually searching for when they're looking to buy something.3. Surround Sound SEO is a way to take advantage of other sites that already rank for your keywords, in order to get your own site mentioned.If you want to get your company mentioned on a list, reach out to the site that created the list and offer them free samples of your product.Try to build a relationship with the publication or blogger by offering something in return, like being featured on their podcast or writing an article for them.Understanding a customer's unique buyer's journey is important for aligning marketing efforts with their needs.5. Connect with Alisa:Semrush Surround Sound video with Alex and Alisa Instagram TwitterDev InterruptedWhat the smartest minds in engineering are thinking about, working on and investing in.Listen on: Apple Podcasts   Spotify Managing Projects Doesn’t Have to Be a MessBasecamp helps teams organize projects in a way that makes sense for all. Try Basecamp.Support the showB’s One-Stop SEO cheat sheetbrittanyherzberg.com / Instagram 10,000 Jasper words FREE!crystalwaddell.comGet the Show merch!