Today I'm joined by Kate Ahl, the CEO of Simple Pin Media and KateAhl.com!We talked about leveraging Pinterest for business growth, Pinterest's constant changes, and  Nuances of digital marketingThe Importance of sharing experience over advice. Navigating a business in the AI era?Kate shared that there are lots of uncertainty and challenges of running a digital business in the AI era She stressed the need for honesty and vulnerability in sharing learning experiences.Shifts in the creator economy (TikTok, AI) make it challenging to keep up.How should businesses use Pinterest?Kate encourages businesses to view social media platforms as levers -  pull everything to the central part of your business.Search intent on Pinterest is critical. 97 percent of searches on the platform are unbranded. Pinterest users are  more interested in products that serve them vs brands.Local businesses: optimize your profiles with location details.Promoted Pins vs. Pinterest AdsPromoted pins are more about awareness. Pinterest Ads are more about driving specific actions. BothA Pinterest ad lets you build an ad from scratch targeting a specific group of people and keywords.Insights For Building a Woman-Owned BusinessRely on data rather than just following what others say, especially in a rapidly evolving digital marketing landscape.Women business owners must juggle family and work differently from men.Share experience over advice Connect with Kate AhlSimple Pin PodcastThe Empowered Agency PodcastIf you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Make More with Matt HeslinExplore strategies to thrive financially, build legacy, and enhance life experiences.Listen on: Apple Podcasts   SpotifySupport the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! ?️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!