Whitney Surane is the Founder and SEO of MadlyWish.com, an online boutique that specializes in children’s keepsakes like birthday crowns and tooth fairy pillows.Whitney wants to start a podcast to create meaningful content for her audience and came on the show to find out how we got started.Connect w/ Whitney:IGLinkedInPinterestWhitney and Crystal met through Nicole of Art 2 the Extreme, who specializes in PR.Whitney has learned the importance of user experience and SEO on Shopify, the value of meta-descriptions, targeted keywords, and customer testimonials.She is now starting a podcast to provide customers further support while also supporting other small businesses and women.Crystal & B started their podcast to share conversations with others and ease the loneliness of entrepreneurship. Here's our tips for  your podcast:Basic equipment such as a computer, and cheap microphone (e.g.,  Blue Snowball) and headphones. We do not have a pre-set structure, but keep an idea list for topics.We downloaded our music from Storyblocks.We record our podcasts on Zoom.Post-production editing is done by Crystal or a Fiverr editor.Podcasts are an excellent way to build trust and relationships with listeners due to the audio format and personal connection.Leverage SEO by utilizing keywords in show titles, descriptions and transcripts.Manage workload with automated processes such as HoneyBook intake forms.Our favorite tools for podcast organization: Google Docs.Headliner App - assets for podcast guests.Descript - editing & transcription, Garage Band and Auphonic for post-production.Freebies for Business Mommas with young children:Hospital Bag Checklist Free Tooth Fairy CertificateFirst Birthday Party PlannerIf you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showBe our (podcast) guest! Apply hereBook your $99 SEO Audit with Crystal!B’s SEO Basics Checklistbrittanyherzberg.com / Instagram 10,000 Jasper words FREE!crystalwaddell.comGet the Show merch! Listen to the private podcast, SEO Shorts, for just $10/mo!