How often do you reflect on the state of your business? I start every year with a SWOT to determine strategic priorities. This episode walks through my monthly reflection, of strengths, weaknesses, opportunities, and threats in my business. Key TakeawaysCrystal discusses strengths of her business, including successful sessions with the founding members of her SEO squad, covering topics such as Google business profiles and other SEO-related aspects. She also mentions successful sales in January from her business, Collage and Wood.Crystal identifies weaknesses including experiencing overwhelm and considering hiring a designer due to the volume of work. She also mentions a mishap with the postal service.Opportunities are identified in the form of launching a free SEO challenge at the end of February, returning to handwritten thank you notes, and considering a QR code to encourage customer reviews. Crystal also highlights the opportunity to improve customer communication about late deliveries.Threats to her business include time constraints and health issues, with her husband having been sick. She also mentions the challenge of managing her son's screen time.Crystal discusses the importance of evaluating business performance regularly, turning weaknesses into opportunities, and mitigating threats. She ends with a story highlighting the importance of recognizing what one already has instead of constantly pursuing more.If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showWant to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! ?️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Get my Ultimate SEO Task List (Plus Google Calendar!)Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!