Meet Sarah K Heeter, a podcast expert and CEO of Podfox Media.Sarah's on the show today to walk us through leveraging podcasts and audio effectively. Connect with SarahPodfox MediaBig Brave Business PodcastLaunchMyShow.comFree Roadmap to Grow Your PodcastHow do I get my podcast to show up on Spotify or Apple Podcasts?Consider use of listeners' questions as titles.Think about episode titles as clickbait.Don't try to summarize the entire podcast with a title.What's the benefit of audio content creation?Audio content is intimate and creates connection like a phone call.We are all multitasking consumers.Build trust faster and demonstrate E-E-A-T.Build a deeper level of trust with listeners.How to start a podcast on Spotify for a business?Podcasts can become a tool for gaining clients.Know your target audience.Define the podcast’s overall promise or goal.Define the podcaster's personal goals.General guidelines for starting a podcastA podcast can focus on building relationships and community.Provide a way for your listeners to become a part of a community.Types of podcasts and audio formats to try:Private podcasts for clients.Seasonal podcasting, serial podcasting, and using a short podcast series as a funnel. Sarah also does audio summits as an effective list builder.Get Sarah's best tips for guesting on other podcasts in this awesome episode!If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Climate ConfidentWith a new episode every Wed morning, the Climate Confident podcast is weekly podcast...Listen on: Apple Podcasts   SpotifySupport the showSearch the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! ?️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!