Welcome to the Simple and Smart SEO Show!Want to be a guest? Apply here!What's in our 8th Episode? It's Part 2 with Laura Jawad!•Brittany, Crystal and guest Laura Jawad chat about how SEO enabled Laura to fill her client roster (Part 2).• They discussed the importance of using Google as a keyword exploration tool.• Calls to action and internal linking are important in keeping people engaged with your website.•Google recently released a core update which has caused some SEOs to see a decline in traffic or ranking.• Google's goal is to serve up the best answers to questions that are Googled, so if content is expert, trustworthy, and relevant, rankings may shift but will not be taken away entirely.• Google's algorithm prioritizes three things: expert content, trustworthiness, and relevance.• Conversion is key - make sure you're clear about what services you offer and how to contact you.• Instagram success may come down to whether or not someone has "it" - i.e., the ability to produce performative content that will engage an audience.• SEO has been a business lifeline for Laura, allowing her to continue driving traffic to her website even when she was unable to post regularly due to health challenges.• By sharing her personal story, Laura has been able to attract compassionate people into her universe and create deeper connections with them.Contact with Laura:https://www.laurajawad.comIG: @laurajawadfitnessB's linksWebsite: brittanyherzberg.comInstagram:Brittany’s SEO cheat sheetCrystal's linksWebsites:crystalwaddell.com and collageandwood.comInstagramJasper.ai Start Your Shopify StoreSEO Writing MasterclassIf you make a purchase after visiting our links, we may receive a small commission. Thank you for your support!