Does SEO scare the heck out of you?? Do you forget to blog or even worse, don’t even have a blog?? Are you relying purely on social media for your leads and sales?? If you said yes, we’ve got some tea for you today.   Today’s guest is the incredible Lauren Taylar.    Lauren is a brand designer, Squarespace website designer, and SEO strategist. She helps powerhouse coaches and creatives build a highly converting website and create an evergreen lead generation machine so that they can stand out, get seen, and make more sales. After spending 2 years in the SEO industry servicing billion-dollar global brands, Lauren is passionate about combining the art and science of websites to give her clients a rock solid online presence.   Today we jump in the deep end of SEO. We talk about what SEO is, why it’s important, keywords, SEO mistakes, different search engines and how to figure out what your customer is searching for on each, how to approach a blog post to rank highest on Google, and more.  If you’re struggling with SEO and need a step-by-step guide to blasting to the top on search engine rankings… this is your episode.   Show notes: http://theheartuniversity.com/081-how-to-improve-your-seo-and-rank-higher-on-search-engines-with-lauren-taylar HoneyBook: share.honeybook.com/heart   In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!!    www.theheartuniversity.com/apps   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   www.laurentaylar.com    Follow along: www.instagram.com/lauren_taylar  www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity