Want to grow your visibility through strategic websites and SEO strategy? You'll love today's episode with guest Stephanie O'Keefe!Key Takeaways: Stephanie emphasized that understanding SEO requires an understanding of your target audience and their journey.It's challenging to explain SEO, especially to those unfamiliar with technology.Working in SEO changes one's perspective towards online shopping.SEO is essential for online visibility and involves understanding who you help and how you help them.The way you explain SEO can shift depending on who you're talking to and where they are in their brand journey.Brand messaging and content creation is a key part of  anSEO strategy.Determine clear goals for each page on a website.Start with a simplified design and then evolving by adding  pages as needed.Facilitate a smooth customer journey through user experience in web design.Have up-to-date and relevant content on your website.Heat map trackers can help you audit user behavior on your website.Hotjar helps you review interactions on your website.Visual cues play a vital role to create trust and impart personality to the brand. Top tips for a great website:Show your face!Include your face on your website to build trust.Clarify their goals and expectations while hiring a website designer.Connect with Steph:WebsiteInstagramSelf-guided website auditDarrell’s Case StudyOTHER EPISODES:Leah BryantNow is the time to supercharge your SEO efforts with a special offer from CrystalWaddell.com: a content audit! Get insight into what pieces of content you need to create to dominate your nice! Visit CrystalWaddell.com/content to learn how you can easily increase website traffic and bring more visitors to your site. Don't miss out on this opportunity to accelerate your SEO performance! Start today. Get your content to the top of search results! Support the showApply to be our podcast guest! ?️Brittany’s SEO Basics Checklistbrittanyherzberg.com Book your $99 SEO Audit with Crystal!Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!crystalwaddell.comGet Ocho: the best retirement info for entrepreneurs!Note: If you make a purchase using some of our links, we make a little money. But we only ever share products, people, & offers we trust & use ourselves!Get the Show merch!