Welcome to the Simple and Smart SEO Show!Want to be a guest? Apply here!What's in our 10th SEO-focused episode?Erin Ollila is an SEO copywriter who helps business owners communicate the value of their products and services.Erin started her career writing for an agency that worked with medium-sized businesses, before transitioning to working with larger brands.Erin now writes website copy for small businesses, in addition to staying on with her big brands clients.It depends on the business whether the URL slug for an about page should end in a focus keyword phrase. The decision should be based on long-term business growth.If you need to make an adjustment, it is suggested to keep the old page as a hidden page on your website with decreased priority. Write a new page for your change and prioritize that in navigation so you won't lose all of the traffic from the old page gradually decreases. Hidden pages can be used to target local SEO without overwhelming the navigation bar Creating creative navigation terms can be an effective SEO tactic, but it is important to make sure that the terms are clear and not confusing.Connect with Erin O!Website: https://erinollila.comPodcast: "Talk Copy to Me"InstagramB's linksWebsite: brittanyherzberg.comInstagramBrittany’s One-Stop SEO cheat sheetCrystal's linksWebsites:crystalwaddell.com and collageandwood.comInstagramJasper.ai Start Your Shopify StoreSEO Writing MasterclassIf you make a purchase after visiting our links, we may receive a small commission. Thank you for your support!