Join Dots Oyebolu as he speaks with Joy Hawkins, Owner/President at Sterling Sky Inc..The small businesses that master local SEO will be the businesses that win more customers over all of their competitors.Mastering local SEO enables marketers to tap into the growing trend of “near me” searches and connect with potential customers exactly when they're looking for products or services.Today, Joy explains why SEO should be your biggest marketing investment and why SEO yields better ROIs than other, more popular marketing tactics.Highlights include:- How to manage a lot of marketing accounts without burning out.- Why should small businesses and enterprises care about local marketing?- Why a good SEO strategy will have a better ROI than any other medium.- The rollout of Google Local Ads.- How to manage your lead flow.- Best practices for running a profitable local ads campaign.- Top three technical KPIs for local ads.Resources mentioned:- Joy Hawkinshttps://www.linkedin.com/in/joyhawkins/- Sterling Sky Inc.https://www.linkedin.com/company/sterlingskyinc/Insightful links:https://www.youtube.com/@SterlingSkyInc https://support.google.com/google-ads/answer/3246303?hl=enhttps://www.wordstream.com/blog/ws/2018/06/11/google-local-service-adshttps://www.youtube.com/watch?v=kS3YVCcMFqshttps://www.youtube.com/watch?v=wCVzgHJF2VQThanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia