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Modern Content Distribution Strategies for Revenue Marketing with Ross Simmonds
FromMarketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers
Modern Content Distribution Strategies for Revenue Marketing with Ross Simmonds
FromMarketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers
ratings:
Length:
38 minutes
Released:
Apr 9, 2024
Format:
Podcast episode
Description
Join Dots Oyebolu as he engages in a fascinating conversation with Ross Simmonds, Founder and CEO of Foundation Marketing. Recognized as a leading voice in content marketing, Ross shares his insights on modern content distribution strategies that drive revenue in marketing.Key Takeaways:(01:46) Ross’ journey from selling do-rags in high school to becoming a revered content marketing strategist.(03:53) "Content user fit" and the need for marketers to understand their audience deeply through market research tools like SparkToro and Audience.(09:03) "Content market fit": Ross discusses identifying content themes that resonate with target audiences on specific platforms.(13:40) The strategic importance of generating backlinks through tools, proprietary research, and a stats roundup for enhancing SEO.(20:05) A discussion on the future of SEO and SEM in the face of evolving digital marketing landscapes.(22:44) Ross encourages marketers to diversify their strategies, likening AI tools to an "Ironman suit" for marketers To achieve greater efficiency and creativity.(24:06) Ross underscores the timeless essence of storytelling in human connection and marketing.(29:46) Ross suggests focusing on generating customers and revenue over complex marketing metrics.Resources Mentioned:Ross Simmonds -https://www.linkedin.com/in/rosssimmonds/?originalSubdomain=caFoundation Marketing | LinkedIn -https://www.linkedin.com/company/foundationmarketing/Foundation Marketing | Website -https://foundationinc.co/Ross Simmonds' Personal Website -https://rosssimmonds.com/SparkToro -https://sparktoro.com/Buzzsumo -https://buzzsumo.com/Insightful Links:https://www.coseom.com/b2b-saas-marketing-the-future-is-now-embracing-modern-strategies-and-trends-2/ https://www.beacondigitalmarketing.com/blog/b2b-content-strategy-new-era https://foundationinc.co/lab/modern-distribution-playbook/ https://divbyzero.com/blog/saas-content-marketing-strategy/ Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing
Released:
Apr 9, 2024
Format:
Podcast episode
Titles in the series (52)
Welcome to the Marketing Leadership podcast: Welcome to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. Join your host, Dots Oyebolu, as he learns from CMOs, Agency Leaders, and Business Leaders about the state of performance marketing, plus insights on strategies, c... by Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers