Mastering SEO is no longer optional for ecommerce companies and manufacturers. If you are starting on your SEO journey, you will need to make decisions between SEO and PPC strategies. You will also need to understand the nuances of keyword strategies to identify the right targets that will help you meet your goals. Finally, you need to understand how to compare various channels such as PPC and SEO.In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss SEO strategies. We covered many grounds in this episode, including the SEO framework and signals that Google cares for. We also discussed SiteMap, machine-generated content, information architecture, and indexing and crawling patterns. Finally, we discussed why keyword research matters and how to choose between SEO vs. PPC strategies.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.