Traditionally, the industrial sector’s growth has been primarily sales-driven, and marketing takes the back seat. With the changing business conditions of COVID, the industrial sector has been caught off-guard without the traditional revenue channels of in-person interactions at trade shows and industry events. The new normal requires industrial companies to rethink their marketing strategies and consider marketing a key enabler of business development.In today’s episode, we have our guest Joe Sullivan from Gorilla 76, who touches on growth from the perspective of marketing and why COVID offers an excellent opportunity to reinvest their marketing budget reserved for in-person events to other digital channels. He also discusses why marketing needs to start from a strategic business outcome instead of a tactical approach. If you are serious about growth, this episode is a must-listen to ensure that marketing is not an after-thought in your organization.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.