In this episode, Joe Sullivan, co-founder of Gorilla 76, an industrial marketing agency, shares his insights into marketing strategies for the business-to-business market. Insights he shares include: 

Why businesses struggle to find their respective nichesThe impact of the pandemic on Joe's clientsWhy certain companies are doing better than othersThe essential ingredients to a sustainable industrial marketing strategyHow Joe helps businesses that are struggling with their positioning Should companies view their marketing departments as more of a publishing arm of their businessHow businesses in the manufacturing space deal with aligning their sales and marketing teamsHow to balance quick wins with a longterm sustainable successand much more