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    How to measure the effectiveness of your sales enablement

    How to measure the effectiveness of your sales enablement

    FromReveal: The Revenue Intelligence Podcast

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    How to measure the effectiveness of your sales enablement

    FromReveal: The Revenue Intelligence Podcast

    ratings:
    Length:
    46 minutes
    Released:
    Aug 24, 2020
    Format:
    Podcast episode

    Description

    If you ask Paul Butterfield, VP Global Sales Enablement at Instructure, he'll tell you that the key to unlocking growth is becoming customer-centric. He shares his formula for sales effectiveness, how to measure sales readiness, and how he approaches persona-specific messaging on this week's episode. Want to explore Revenue Intelligence for your org? Start here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed hereConnect with Sheena Badani here
    Released:
    Aug 24, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    Reveal is for revenue leaders who want to reach their fullest potential. Every week we interview sales practitioners, leaders, and experts to explore how they use revenue intelligence – a new way of operating based on data instead of opinions – to win their market. You’ll hear candid stories of success (and failure), how to win with a data-first mentality, plus you’ll take home a micro action you can use today. Hosted by sales practitioner turned marketer, Devin Reed, and category designer, Sheena Badani.