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Knowledge is power: it’s time to learn the story behind the numbers

Knowledge is power: it’s time to learn the story behind the numbers

FromReveal: The Revenue Intelligence Podcast


Knowledge is power: it’s time to learn the story behind the numbers

FromReveal: The Revenue Intelligence Podcast

ratings:
Length:
44 minutes
Released:
Jan 15, 2024
Format:
Podcast episode

Description

Interested in finding that sweet spot where data literacy and narrative fluency meet?It's not always a sign of strength to use facts to support a new way of doing things—understanding the story they tell has importance, too.Get ready to feel empowered by the natural human draw to stories and the truth about how data can contradict people's beliefs.Therefore, using facts to promote a new approach isn't always the best option.We had the honor of sitting down with @Michael Lewis, the well-known financial journalist and publisher of many New York Times bestselling books, and @Amit Bendov, CEO and Co-Founder of @Gong.io., who both know that stories help us make sense of the world. They also know that when algorithms and AI join the ring, we will still depend on humans interpreting what data can't. Listen to this episode for tips on thriving with a healthy balance of data literacy and story fluency.Resources: Marketing Words Blog, Search Engine Watch, & RAIN Group, 2020
Released:
Jan 15, 2024
Format:
Podcast episode

Titles in the series (100)

Reveal is for revenue leaders who want to reach their fullest potential. Every week we interview sales practitioners, leaders, and experts to explore how they use revenue intelligence – a new way of operating based on data instead of opinions – to win their market. You’ll hear candid stories of success (and failure), how to win with a data-first mentality, plus you’ll take home a micro action you can use today. Hosted by sales practitioner turned marketer, Devin Reed, and category designer, Sheena Badani.