Just like everything else, sales is constantly evolving. If we want to continue to grow, we need to know what the hell ops should actually be doing.James Underhill, the Senior Director of Sales Operations and Strategy at MongoDB, has cracked the code - sharing his secrets to sales team effectiveness.In this episode, James shares valuable insights and experiences throughout the episode, shedding light on the evolving nature of sales roles and the misconceptions surrounding technical knowledge. We learn that sales is about identifying business pains and providing technical solutions, rather than solely solving technical problems. James also emphasizes the qualities that make successful sales representatives, such as perseverance, skill in identifying business pains, and the ability to ask uncomfortable questions. Resources: Mckinsey & Company