Want to reach a deeper level of customization?Use a platform like LinkedIn to your advantage by sharing relevant content, sparking discussion, and showcasing individuality.Our guest, Samantha McKenna, CEO of #samsales Consulting, an award-winning sales leader, and a brand ambassador for LinkedIn, shares her experience on how salespeople can keep up with the competition by utilizing LinkedIn's ever-evolving platform. She stresses that your ability to show your prospects and ICPs that you actually understand them is closely correlated with your level of hospitality and personalization. And that the most effective method is to talk about what you're thinking.Resources: McKinsey & Company & Resultist Consulting