How you build a personal brand depends on your personality, goals, and platform choice. LinkedIn has become one of the most popular channels for presenting yourself as a brand, promoting your goals, and sharing valuable posts to let people know who you are.But how do you use LinkedIn correctly to grow your audience and get them to engage with your content? While most people trying to build their brands on LinkedIn focus on how many ‘likes’ they get, experts disagree with that approach. Those metrics can be false, and they do not determine whether your brand is successful or not.In the new episode of Rep Your Brand, Nick Bennett welcomes Michelle Griffin, the Strategic Personal Branding Advisor at BRANDthority. They have an insightful conversation about building your brand on LinkedIn, the best ways to use the platform to foster engagement, and the role authenticity plays while presenting your brand to the target audience.