With over 700 million users, Linkedin has become a powerful social media network that attracts professionals worldwide. It's a platform where you can boost your career through networking, connections, and content creation. But how many of us actually do it? Despite the massive potential of the digital world and the endless social media possibilities, do we have what it takes to build a personal brand online effectively?In this episode of the Rep Your Brand podcast, our host Nick Bennett welcomes Devin Reed, the Head of Content Strategy at Gong and a respected thought leader in the space. We get into why building a personal brand is a smart career move, how to create content that will resonate with your audience and earn you the spot of an influential thought leader, and the differences between memorable and forgettable content.