LinkedIn has become the most trusted platform for building one’s professional reputation. And it's a great way to connect with your audience, provide value, and help them solve their problems.But if you want to stand out on LinkedIn, you must stand for something. In this episode of the Rep Your Brand podcast, our host Nick Bennett welcomes Steve Watt, Director of Market Insights at Seismic. They chat about why companies should let their people shine online, how to be a scroll stopper on LinkedIn, and the connection between strong branding and revenue.