LinkedIn indeed is the best place to meet and engage B2B audience, but how to build a solid ground for your brand on the platform and make your marketing efforts profitable?

For this #FriTalks episode, we invited Ketrina Ozola, Linkedin marketing strategy manager at Httpool, to discuss key building blocks of a successful LinkedIn strategy for Tech companies.

In the episode we talk about:
- Best practices for LinkedIn company page
- Ways for building the audience with the help of organic and paid activities
- Right mix of different campaign stages like Awareness, Engagement and Lead Generation in your strategy
- Dos and Don'ts based on real-life experience from the Tech sector