We are back with B2B Sales and Marketing #FriTalks and kick off the new season with a conversation about how to make webinars successful.Webinars are one of the most often used marketing tools and for a good reason.Buyer's surveys mention webinars as the most valuable marketing content and research shows that webinar registrations increased by over 80% in 2022. Moreover, webinar participants are closer to purchase decisions than those who register for text content, such as whitepaper.In this session, Andrejs Juščenko and Rolands Ozolins discuss their own experience with running webinars both for their clients and for IBD Consulting | Technology marketing.We discuss:  - How to prepare for a webinar? - How to improve public speaking skills? - Choosing between on-demand and live webinars? - How to get people attending the webinar? - How to run LinkedIn events? - How to run a webinar? - How to repurpose webinar content? - What to do after the webinar?