32 min listen
20. How to know if your marketing delivering and how to improve it?
20. How to know if your marketing delivering and how to improve it?
ratings:
Length:
32 minutes
Released:
Mar 28, 2022
Format:
Podcast episode
Description
Market research and industry surveys show that lead generation is the most important marketing objective in B2B.
But how to manage marketing and what to reasonably expect from it?
In this episode of #FriTalks, we discuss the role of today’s modern marketing from the company management perspective.
How to measure and benchmark performance, how much revenue to budget for marketing, what results to expect and how to make sure investments in marketing are money well spent.
But how to manage marketing and what to reasonably expect from it?
In this episode of #FriTalks, we discuss the role of today’s modern marketing from the company management perspective.
How to measure and benchmark performance, how much revenue to budget for marketing, what results to expect and how to make sure investments in marketing are money well spent.
Released:
Mar 28, 2022
Format:
Podcast episode
Titles in the series (58)
4. How to generate profit from reselling Cloud? by B2B Sales and Marketing #FriTalks