Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

51. Sales and marketing alignment: necessary change for better results.

51. Sales and marketing alignment: necessary change for better results.

FromB2B Sales and Marketing #FriTalks


51. Sales and marketing alignment: necessary change for better results.

FromB2B Sales and Marketing #FriTalks

ratings:
Length:
34 minutes
Released:
Dec 11, 2023
Format:
Podcast episode

Description

Did you know that marketing and sales alignment is the most significant roadblock to business growth?
According to Gartner, companies with strong marketing and sales alignment are 3 times more likely to meet their new customer acquisition targets.
In this #FriTalks episode, we discuss:

How does marketing and sales misalignment hinder business growth?
What are the key issues companies face?
And what are the first necessary steps to reduce conflict and build trusted relationships with both teams?
Released:
Dec 11, 2023
Format:
Podcast episode

Titles in the series (58)

Welcome to the B2B Sales and Marketing #FriTalks hosted by Andrejs Juscenko and Rolands Ozolins. On this podcast, you will get insights, best practices and anecdotes right from sales and marketing leaders of B2B technology companies and Startups. Our episodes are based on live #FriTalks LinkedIn broadcasts.