33 min listen
55. 4-step framework for bridging marketing planning and execution
55. 4-step framework for bridging marketing planning and execution
ratings:
Length:
40 minutes
Released:
Feb 24, 2024
Format:
Podcast episode
Description
Marketing often feels like an endless uphill struggle. Moreover, marketing managers often complain of poor internal alignment, conflicting and ever-changing priorities and pressure for short-term results.
In this episode, Andrejs and Rolands explore the marketing planning framework that they tested and improved in well over 200 campaigns. Their framework stands on four solid pillars: alignment on revenue goals, comprehensive audience research, strategic Go-To-Market (GTM) planning, and regular review of planned marketing activities.
In this episode, Andrejs and Rolands explore the marketing planning framework that they tested and improved in well over 200 campaigns. Their framework stands on four solid pillars: alignment on revenue goals, comprehensive audience research, strategic Go-To-Market (GTM) planning, and regular review of planned marketing activities.
Released:
Feb 24, 2024
Format:
Podcast episode
Titles in the series (58)
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